 and mini identity for our good friend and star architect Nikki Butenschön 🏛️💄 The website is based on the simple idea of a tickle folder, expanding and revealing his projects 🗂️ Designed and built by us 🔠 ABC Arizona Flare by ABC Dinamo

Designer, creative director and partner. William has worked mostly with identity design, strategy and typeface design. Before Smuss he worked for 6 years as a senior designer in Bleed, in addition to interning at Snøhetta. At Bleed he worked on identities for both small and large clients, such as The Arts Council Norway, NRK P3, Tom Wood, Arkivverket, Innovasjon Norge and the Austrian broadcaster ORF1. William founded and ran the indie art and design book publisher Pseudonym Publishing, publishing over 10 titles. In addition to his design practice, he’s an active keynote speaker, jury member and guest lecturer.

Portrait of designer, creative director and partner William Stormdal

 for our friends, Nektar Vinbar 🏡🍇 A small red wooden house, filled to the brim with food, wine and nice people. 📠 Developed by Henrik Fischer Bjelland ✏️ Illustrations by Skogen Agency 📷 Photos by Jenny Stabekk 🔠 Type by GrilliType

Smuss Studio is a design practice in Oslo run by William Stormdal and Jørgen Brynhildsvoll, helping people, brands and institutions give shape to their ideas. We spend most our time making identities, typefaces, books, websites, spaces and strategies.

We are always on the lookout for interesting projects and good collaborations. You can reach us at 

, visit our offices in Rathkes gate 6, Oslo or have a look at our 

Digital album cover, showin a man on a rock with text overlay

Album and single cover for ‘Villand’s debut 📀 Typeset in STK Ruby and STK Bureau 📸 Julie Hrnčířová 

Images of the new visual identity for Kongsberg Jazzfestival

The Shape of Jazz to Come! 🎷🥁 We teamed up with the legendary Kongsberg Jazzfestival to make the new visual identity celebrating their 60th anniversary. Starting with the 2024 edition, we made a wide range of digital and physical applications – including a bunch of posters, a design system for social media, digital and printed ads, merch, printed programs, banners, flags and jazz jazz jazz jazz jazz! 🔠 Typeset in Bandit by AllCaps and Founders Grotesk by Klim.

Designer, managing director and partner. Jørgen specialises in editorial design. He has a background in journalism, has worked as art director for D2, and ran his own design practice in the years before Smuss. He has worked on a few major editorial redesign projects, such as the newspaper Dagens Næringsliv, their lifestyle magazine D2 and OBOS-bladet along with his friends at Bielke&Yang. Jørgen is the founder and editor of 

, an online food magazine, currently in hiatus.

Portrait of designer, managing director and partner Jørgen Brynhildsvoll

Educational publication about the political warfare between city planners and the entrepreneurs. Published by Universitetsforlaget in collaboration with Rodeo Arkitekter. 📙 Typeset in Flexa by Grilli Type 📸 Julie Hrnčířová

A collection of books, totebags and design objects held by sexy hands.

Various projects from Pseudonym Publishing, a publishing practice, focusing on interdisciplinary titles and projects. Curation, exploration and design 📗 Designed and edited by William Stormdal, in collaboration with Halvor Nordrum 📸 Simen Øvergaard

, a boutique grading facility in Oslo 🖍️ Typeset with ABC Diatype by ABC Dinamo 🔠 Developed by Michael Eikeland

Meet our part-time office dog, an Irish type-setter. A crucial resource in proofing typefaces, and the critical voice of our studio. 

A person holding up the A1 format newspaper «Første utgave» with holes cut out for eyes

Første utgave is a newspaper in an inconvenient A1 format. Semi-periodical publication edited and published by Elise By Olsen and Morten Langeland 📰 Typeset in ABC Gravity and ABC Arizona by ABC Dinamo 🫶🏻

Photos of a book about cocktails, held by sexy hands

‘Drinkboka’ by Anne Maurseth, published by Aschehoug Forlag 🥃 Typeset in ABC Arizona by ABC Dinamo 📸 Ida Bjørvik

Picture of plates with business card and coaster from restaurant Avalon

 by star chef Mikael Svensson. 📸 Lars Petter Pettersen

Identity and packaging design for ‘Most Eple’ by Abildsø Gård 🍏🧃 Made in collaboration with Halvor Nordrum. 📸 Simen Øvergaard

Hand lifting the book “Sosiale medier”

Design of “Sosiale medier” by Ida Aalen and Magnus Hoem Iversen, a university textbook published by Fagbokforlaget. 📘 Typeset in a custom display type by Jørgen, STK Rom by William and Fabric Serif by Monokrom. 📸 Julie Hrnčířová

Photo of orange cookbook held by sexy hands

Reneé Fagerhøi’s second cookbook ‘Kjøkkenfest’ published by Aschehoug Forlag 📙🔠 Typeset in STK Ruby, Bureau and Billie by Smuss Studio 📸 Leikny Havik Skjærseth

Logo and typography slides for TOTO Architects

 and identity for the talented architect quartet TOTO 📐 Website developed by Henrik Fischer Bjelland, with Notion (!) as back-end and CMS 🔠 Typeset in Antique Legacy by Optimo Foundry 📸 Simen Øvergaard

Lise Aanes’ first book ‘Naturvin’ published by Press Forlag 🍇  A deep-dive into the word of natural wine and production methods! ✏️ Ole-Magnus Saxegaard 📸 Anne Valeur 🔠 Laica by ABC Dinamo

Bespoke type family for Bik Bok 👘 The family consists of a serif display, and a supporting workhorse sans serif family, all with corresponding italic and slants. Commissioned by Bielke & Yang 🔗

Screenshots of the campaign brochure for Oslovelo Bodega

Seasonal promotion newspaper for OsloVelo Bodega. Typeset in STK Bureau. Designed in collaboration with Anorak Oslo. 📸 Ronja Penzo

Julie Ilona Chikus ‘Sjømatboka’ published by Pullmann Publishing 🦀 A beautiful cook book on the topic of sustainable consumption and preservation of the food from our seas 🌊 All photos taken by Anne Valeur 📸 Typeset in HAL Timezone & STK Miso 🔠

Screenshots of website for Litteraturhuset

 for the dream client @Litteraturhuset 📚💚 This ongoing collaboration manifests the Smuss motto – we want to work WITH and not just FOR our clients. The House of Literature works hard to promote literature and freedom of expression, to people of all ages. Their new website makes this important job a lot easier, thanks to a flexible and modular content system that caters to all their needs. Expertly built with Sanity and Next.js by the talented Eivind Lindbråten in Mist. To be continued!

Axel Berggraf Egenæs 🤝 made this website

↑ Lista skal ha motsatt rekkefølge av sånn det vil stå på nettsiden når alle punktene er animert inn – det viktigste nederst!

Logo and screenshots from the website Switch.no

 🌍 An online newspaper and community that wants to give the readers tools to solve global problems 🔠 Typeset in STK Bureau by Smuss Studio and ABC Social by ABC Dinamo

A picture of the photo book Geitmyra by Johanne Nyborg

Johanne Nyborg’s artist book about the parcel and community garden ‘Geitmyra’ at Sagene in Oslo 🍄 Typeset i STK Bureau and STK Ruby 🔠

Happy Ending is a new casual cocktail and night-snack bar, from the people behind Nektar Vinbar 🍸 It resides in an old massage studio in the heart of Oslo. The 

 has a built in day/night colour mode, that automatically changes when night comes 🌗 Developed by Henrik Fischer 📹 Photos by Simen Øvergaard 🔠 Typeset in GT Maru by Grillitype 

2016 Comm. Arts → Award of Excellence in Typography

2017 Art Directors Club → Merit, Book Typography

2017 European Design Award → Silver, Type Design

2017 Visuelt → Diploma, Editorial Design

2018 Årets Vakreste Bøker → Diploma, Cover Design

2018 Årets Vakreste Bøker → Diploma, Editorial Design

2019 Årets Vakreste Bøker → Diploma, Editorial Design

2019 European Design Award → Bronze, Type Design

2019 European Design Award → Bronze, Identity Design

2019 European Design Award → Bronze, Editorial Design

2019 Visuelt → Diploma, Identity Design

2020 European Design Award → Bronze, Type Design

2020 European Design Award → Bronze, Publication Design

2020 Joseph Binder Award → Merit, Identity Design

2020 Joseph Binder Award → Merit, Type Design

2020 Creative Circle Austria → Silver, Identity Design

2020 Årets Vakreste Bøker → Diploma, Book Series

2020 Visuelt → Diploma, Identity Design

2021 Årets vakreste bøker → Diploma, Cover

2021 Art Directors Club → Shortlist, Identity Design

2022 Joseph Binder Award → Merit, Identity Design

2022 Årets vakreste bøker → Diploma, Non-fiction

2022 Årets vakreste bøker → Silver, Non-fiction

2022 Årets vakreste bøker → Gold, Cover

2023 Visuelt → Diploma, Editorial Design

↑ Lista skal ha motsatt rekkefølge av sånn det vil stå på nettsiden når alle punktene er animert inn – det nyeste nederst!

Format: ’20XX’ ‘Award’ → ’Valør’, ‘Kategori’

Album cover, photo of a man with text overlaying photo.

Album cover for Ivan Ave’s new release ‘All Season Gear’ 🦺 Commissioned by Mutual Intentions 🔠 Typeset in ABC Maxi Round by ABC Dinamo and STK Bureau by Smuss Studio 📸 Moe Chakiri

Promotional material for movie ‘Vegg Vegg Vegg’

Posters and promotional campaign for the documentary ‘Vegg Vegg Vegg’ foloowing the Norwegian rap-duo Karpe 🏛️ Commissioned by Oslo Pictures 🎞️

Strategy, identity, wayfinding, bespoke typeface and 

 for the new hotel and restaurant building complex Revier 🏩 You’ll find a boutique hotel, a pasta restaurant, a fine-dining restaurant, several bars and a high-end cinema within these walls 🍸 Made in collaboration with Feed Oslo, Flott Gjort, Att Stays, Fredrik Stabenfeldt and Revier 🔠 Typeset with STK Ruby Stencil by Smuss Studio and SCTO Grotesk by Schick Toika 📸 Anne Valeur

↑ Oppløsning for og-image skal være nøyaktig 1200 x 630 px.

Bespoke type family for Norad (Norwegian Agency for Development Cooperation) 🌐 The delivery consists of over 12.500 characters, and includes a display, sans serif and serif family with matching italic sets. Commissioned by SMFB Dinamo 🤝🏻